Digital marketing.
From visibility to enquiries.

Where should a service business start with marketing?

Start by identifying the service you want to sell, its audience and your service area. Based on this, we choose a landing page, a traffic acquisition channel and a way to identify valuable enquiries. A construction company seeking B2B contracts needs a different message from a store selling products throughout Poland.

We review your current offer, forms and available data. If customers cannot find the service scope, examples of work or an explanation of pricing, we account for those gaps in the plan. We can also rebuild your website or create a campaign landing page.

SEO, Google Ads or Meta Ads - which should you choose?

Customers are searching for a specific service

SEO develops the visibility of pages that answer those searches. Google Ads lets you direct paid traffic to a chosen offer and test its effectiveness.

You need to showcase a product or idea

Meta Ads can help you reach audiences through visual content, examples of use and a focused message. The plan also covers the ad content and the page it leads to.

You already have traffic, but enquiries are missing

First, we analyse audience fit, the clarity of your offer, how easy it is to get in touch and whether measurement is working correctly. Increasing ad spend alone may not address the cause.

The scope may combine several channels. Each should have a defined goal, budget and assessment criterion.

What does working with us include?

1. An assessment and priorities. We establish the starting point, key services, service area and obstacles on the path to an enquiry.
2. A work plan and quote. We identify the pages, content, campaigns and measurement that need preparation. We separate the management fee from the advertising budget.
3. The agreed implementation. We prepare content or campaigns and implement approved changes. We agree on the scope of website work before it begins.
4. Findings and the next step. The report connects completed work with the data and a recommendation on what to develop, improve or scale back.

How do we measure whether marketing supports sales?

We define what a valuable contact means: for example, an enquiry about a particular service, from your service area and from the right type of customer. Clicking a phone number signals interest; by itself, it does not confirm a conversation or a sale.

• Visibility and visits: whether people reach the right pages, and which search queries or campaigns bring them there.
• Enquiries: submitted forms and other agreed actions, taking account of measurement accuracy and user consent.
• Quality and sales: which contacts fit your offer and become clients. This assessment also requires feedback from your team.

Cost per enquiry and customer acquisition cost are different metrics. We compare them over agreed periods, taking seasonality and the available data into account.

What determines the cost of marketing?

The number of services being promoted, the market, competition, the condition of the website, required materials and channels. For advertising, we separately agree on ad spend, management fees and any work needed on content and the landing page.

For an initial conversation, your website address, main service, service area and goal are enough. If you already run campaigns, information about spending and the quality of previous enquiries will help. Do not send passwords or login credentials through the form.

FSV is based in Lublin and serves businesses throughout Poland. For local businesses, we consider the actual service area; for nationwide offers, we analyse the wider market. Tell us about your marketing goal.